A + B is a New York–based brand strategy and creative consultancy founded by Amy Belledin, brand builder, fractional CMO, and the person who closes the gap between how your brand looks and what it actually does.

We work with founders, executives, and growth-stage businesses who need both the thinking and the making — a strategy that's defensible, creative, and that performs.

Tell us where you are. We'll tell you where the opportunity is.